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    4. Timothy Weinheimer

      Offering expert brand and digital strategic marketing counsel to IT services, SaaS and health tech companies.

      ADVISOR BIOGRAPHY

      Timothy Weinheimer is a highly accomplished, innovative senior executive with more than 25 years of success in strategic communications planning across the healthcare, IT, health and wellness and financial services industries. Leveraging extensive experience in developing integrated brand marketing strategies, he is a valuable advisor for any organization, public or private, seeking to capitalize on the usage of artificial intelligence (AI) insights tools, selection and deployment of marketing technology SaaS platforms, and the development high performing digital departments and teams. His broad areas of expertise include business development, creating and delivering exceptional customer and patient experiences (CX and PX), understanding and interpreting data, trends, and insights, promotional campaigns, and market research. His outstanding business acumen and ability to thoroughly assess market direction enables him to provide cogent strategies to position companies for exponential growth and success.

      Timothy is the founder of The Weinheimer Group and has held digital strategy leadership positions with Ketchum, The Richards Group, and Ogilvy & Mather. He has worked for a variety of notable clients including IBM, AT&T, Kraft Foods, Cleveland Clinic, Spiceworks and Bound 360, as well as government agencies including the U.S. Department of Health and Human Services Office of the National Coordinator for Health Information Technology (ONC).

      2016 - Present

      Principal, Brand and Digital Marketing Strategist - The Weinheimer Group

      The Weinheimer Group

      • Authored the 2018 eBook How Brands Can Survive and Thrive in the Age of AI
      • Developed integrated brand and digital markeitng strategy for the nation’s largest on-demand virtual pediatric service provider
      • Led strategy for repositioning of the largest global e-commerce search brand as the leader in AI-driven product discovery; the company recently sold for $40M
      • Managed digital strategy for the 5th largest US-based burger chain’s new digital newsroom now generating 1.1M influencer and media sessions a year
      • Rebranded and repositioned the nation’s first pay chain management software company in the construction industry

      2011 - 2016

      SVP, Group Account Director Online Strategy - Ketchum

      Ketchum

      • Led an exceptional online strategic planning team focused entirely on understanding and interpreting data and insights on the internet, technology, social media, and digital content

      2009 - 2011

      Senior Vice President – Ketchum

      Ketchum

      • Directed the integration of digital, mobile, and social media strategies across Ketchum's consumer, public affairs, health care, and social marketing practices
      • Led strategic direction for the electronic health records (EHRs) HITECH $21M three-year nationwide campaign for The Department of Health and Human Services’ Office of the National Coordinator
      • Managed digital brand message development for IBM Cloud and IBM Research’s cognitive systems platform
      • Developed and staffed Ketchum's south region market expansion plan in 18 months, delivering new revenues of $1.25M
      • Board Member - (nonprofit) Human Rights Campaign Dallas Ft. Worth Federal Club Black Tie Dinner
      • President - Board Member - The Beauregard Homeowners Association
      • 2011 – 2014 Awards for Putting the “I” in Health IT Campaign, ONC (24 awards won; partial listing) PRWeek Public Sector Campaign of the Year
      • Gold SABRE Award, The Holmes Report; Diamond SABRE Finalist and Silver SABRE Certificate of Excellence
      • Jack Felton Golden Ruler Award for Excellence in Public Relations Measurement and Evaluation, Institute for Public Relations
      • Two Bronze Anvil Awards of Commendation, Public Relations Society of America (PRSA)

      I’m Available To Advise On The Following Subjects

      Artificial Intelligence

      Brand Development

      Digital Marketing

      Digital Strategy

      Company or executive-specific business strategy

      Business advice related to my role at my company

      Feedback on my company’s product/service

      Input and advice on a key project

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